What it is for
Marketing is a workbench rather than a campaign manager. You pick an agent, give it a job, it produces a run, and you review the output before it goes anywhere. The agents cover content, audio and video, social, SEO, link building, paid media, analytics, lifecycle and outbound.
The review step is the design. An agent that publishes directly is a liability the first time it is confidently wrong about your pricing, and the marketing surface is the one place where being wrong is public and permanent. So the model produces; a person releases.
Dashboard
Northwind · 6 agents active
The screens
| Screen | Address | What it does |
|---|---|---|
| Dashboard | /marketing | Activity, runs, what needs review. |
| Agents | /marketing/agents/suite/... | The roster, grouped by discipline. |
| Runs | /marketing/runs | Every run, its input, output and state. |
| Social | /marketing/social | Compose, queue and connected accounts. |
| Outbound | /marketing/outbound | Outbound pipeline. |
| Integrations | /marketing/integrations | Connected accounts and data sources. |
| Start | /marketing/start | Onboarding — where a new workspace lands. |
The free tier
Marketing has a free plan of its own: one user, this module only, ten agents, no card and no expiry. It is an acquisition offer for this module rather than a rung on the suite ladder, so it appears only where Marketing is the context — somebody evaluating Accounting is never shown an offer that would not apply to them.
The distinction matters and is enforced in the pricing model: the trial is more generous and temporary; this plan is narrower and does not expire. Confusing them would break a promise the marketing site makes.
In this section
The disciplines covered by erp.io Marketing agents — content, audio and video, social, SEO, link building, paid media, analytics, lifecycle and the operator.
RunsAvailableEvery agent execution in erp.io Marketing is a run: its input, output, cost and state — and the review step that stands between a run and publication.
SocialAvailableComposing, queueing and publishing social posts from erp.io Marketing, and the connected accounts it needs.
OutboundAvailableThe outbound pipeline in erp.io Marketing, how it relates to CRM sequences, and the boundary between marketing outbound and what Phony will do.
ConnectionsAvailableConnecting analytics, ad and social accounts to erp.io Marketing, what the agents can see through them, and what happens when a connection expires.
What this does not do
Every run is reviewed. There is no unattended mode.
Paid media agents analyse and draft; they do not change budgets in your ad accounts.
Content is produced here and published by you, wherever you publish.
Analytics agents read what your connections expose. There is no multi-touch model.
There is a queue for social, not a full editorial calendar with approvals.
Questions
Can we use our own brand voice?
Yes — the agents work from the brief and connections you give them.
Does it post to social automatically?
It queues. Publishing is a review step.
How is this different from Phony?
Phony talks to people who contact you. Marketing produces the material that makes them contact you.