Buyer guide

Getting to three products

Nine products regularly reach mid-market shortlists. A typical buyer seriously evaluates two, chosen from brand recognition, and the second is often there to make the first look considered. The middle of the market — where the fit usually is — goes unexamined.

Where are you in the process?

Tell us what you are considering and what started the search. We will give a straight read.

1 / 3
Three products, not tenWeight before you scoreScenario demos on your data

Buyer guide

Six phases, and where the time actually goes.

Buyers under-invest in the second and fourth. Those are the two that predict whether the implementation lands.

1. Establish the real problem

Most searches start with a symptom — slow close, no dimensional reporting, too much manual work. Establish whether that is a ledger problem or a data problem, because the answers cost an order of magnitude apart.

2. Requirements from transactions

Two to three weeks, derived from a quarter of real data rather than from interviews alone. This phase determines everything after it and is the one most often shortened.

3. Weight the criteria, then write it down

Before any vendor is scored. Weights chosen after the demos justify a preference that has already formed.

4. Shortlist to three

Three is the number at which scenario demos are affordable and references can actually be called. Document why the others were excluded.

5. Scenario demos on your data

Your transactions, your edge cases, sent in advance. A standard demo tests the vendor’s ability to demo; a scenario demo tests the product.

6. References, including bad ones

Ask each vendor for two customers who left or whose projects overran. Some refuse, which is an answer.

Scenario demos, specifically

A vendor demo is a rehearsed path through clean data. It tells you nothing about how the product handles your intercompany elimination, your revenue allocation, or the customer who pays eleven invoices with one short wire.

Write three to five scenarios from your own transactions, including at least one that is genuinely awkward. Send them to each candidate a week in advance. Attend with your controller — the person who closes the books asks the questions that matter.

The vendors who prepare properly and the ones who deflect become obvious within twenty minutes. That is informative about the implementation ahead, not just the demo.

What to watch for

  • Whether they used your data or reverted to theirs when the scenario got difficult.
  • Whether the person demoing could answer a controller-level question without escalating.
  • What happens at the edge case — a confident wrong answer is worse than “we would handle that outside the system.”
  • Whether they volunteered a limitation. A vendor who names one unprompted is usually the more accurate one about everything else.

References worth taking

Vendor-supplied references are selected, and a call with a happy customer tells you what success looks like rather than what risk looks like.

Ask specifically for two customers whose implementations overran or who subsequently left. Vendors who provide them are usually the ones worth shortlisting; the reluctance itself is data. When you get the call, ask what they wish they had known, what the variance to original quote was, and who specifically was on their project.

Where the middle of the market sits

Between QuickBooks at roughly $2,000 a year and NetSuite at $150,000-plus there is a large space: Sage Intacct, Acumatica, Dynamics 365 Business Central, Odoo, and integration layers over your existing ledger.

A services business at $40M evaluating QuickBooks against NetSuite is choosing between something it has outgrown and something built for a company four times its size, while four products fitted to exactly its shape go unexamined. Our directory scores ten products on published weights, and we rank fourth on it.

When the answer is no change

A meaningful share of selection processes should conclude that the existing system is adequate and the real problem is a process, a data quality issue, or one missing integration.

Build that option into the evaluation explicitly, with a cost attached, rather than treating it as a failure of the process. Roughly a third of our own health checks reach that conclusion, and it saves considerably more than any negotiation would.

Ask any adviser how they are paid

Most firms marketing themselves as independent ERP selection advisers take referral fees from the vendors they recommend. It is standard, legal, and disclosed rarely and vaguely. Ask the question before the first meeting. We take no fees from any vendor and our selection advisory is paid by the client, which is why we can recommend competitors — and we do, regularly.

Questions

Common follow-ups.

How many products should we evaluate?
Three seriously. Ten produces a decision made on demo quality rather than fit, and two usually means you evaluated the two you had heard of.
How long should selection take?
Eight to twelve weeks from requirements to decision. Implementation is where the real time goes, and rushing selection to reach it faster is a poor trade.
Should we write an RFP?
For larger or regulated buyers, often. For most mid-market companies, scenario demos on your own data tell you more than an RFP response will.
What if we cannot get bad references?
Note the refusal and weight it. A vendor confident in their implementation record can produce two customers whose projects were difficult.
Can the answer be no change?
Yes, and it should be an explicit option with a cost attached. About a third of our health checks conclude exactly that.

Three products, chosen on evidence.

Requirements from data, weights fixed before scoring, and demos run on your own transactions.