Writing

Everything we publish

There is no blog here in the usual sense — no opinion posts written to a content calendar, no thought leadership, no SEO filler. What we publish is research we measured, guides for people running an evaluation, and comparisons scored on published weights.

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Roughly monthly, only when something is actually published. No sequence and no drip.

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No content calendarSample sizes statedCorrections dated

Research

Primary research measured from data we had access to. Every paper states its sample size in the first paragraph and names the bias in its sample.

Buyer guides

Practical guidance for people running an evaluation, including the parts that argue against buying anything.

Comparisons

Scored on published weights with no paid placement. We rank fourth on our own ERP directory.

Reference

Definitions and reference material, written to be useful during an evaluation rather than to capture search traffic.

Why there is no blog

A content calendar produces content on a schedule regardless of whether anything is worth saying. The output is recognisable: eight hundred words restating a well-known idea, a listicle assembled from competitors’ pages, an opinion piece with no evidence behind it.

We publish when we have measured something, when we can explain something we learned delivering an engagement, or when a buyer question comes up often enough to be worth answering properly. That produces less, less often, and it is the only version we would want to be judged on.

A content calendar guarantees output on a schedule. It guarantees nothing about whether anything was worth saying.

What we will not publish

  • Trend pieces about AI. There is enough of that. Our AI writing is either measured accuracy figures or an explanation of what an agent structurally cannot do.
  • Roundups of competitors assembled from their websites. Our comparisons are scored against published weights by people who have worked with the products.
  • Anything where we cannot state the method. If a figure has no sample size, we do not publish the figure.
  • Guest posts and syndicated filler. Everything here is written by people who build or deliver this.

What we do publish that costs us

An industry guide telling manufacturers to buy Acumatica or NetSuite. A directory ranking us fourth. Migration guides that open by arguing you should stay where you are. A benchmarks page showing 66% on our weakest workflow and a bottom quartile well below every median.

Those are the pages worth reading first, because they are the ones we would have written differently if the goal were traffic.

Corrections

Where a published figure changes, the correction appears in the changelog with the previous value stated, and the page is re-dated. Four corrections are logged there currently, including a restatement of a number we had been using in sales conversations.

Questions

Common follow-ups.

Why no regular posts?
Because a content calendar produces output on a schedule regardless of whether anything is worth saying. We publish when we have measured something or learned something delivering work.
Can we republish your research?
Yes, with attribution and a date. Corrections are noted rather than applied silently, which is what makes a citation stable.
Do you accept guest posts?
No. Everything here is written by people who build or deliver this software.
How often is something published?
Roughly monthly, and irregularly. Some months nothing is worth publishing and we would rather say nothing.
Where do I start?
The pages that cost us something: the manufacturing guide telling you to buy a competitor, the directory where we rank fourth, and the benchmarks showing our weakest workflow at 66%.

Start with the pages that cost us something.

The manufacturing guide, the directory where we rank fourth, and the 66% benchmark.