Customers

No logos on this page

Most vendor customer pages show a wall of logos and three case studies with round numbers. We are early enough that ours would be thin, and padding it would contradict everything else on this site. Here is what we can actually show you instead.

Want to speak to a customer?

Tell us your size and industry. We will connect you to a customer with a comparable shape, including one where it went badly.

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Anonymised outcomes onlyReferences available on requestWe will connect you to a failure

Customers

Three things we can show you instead.

All anonymised, all measured from production data rather than reported by the customer.

Measured outcomes

Close length, straight-through rates, days sales outstanding, and reconciliation coverage — before and after, from system data rather than from a testimonial.

Migration outcomes

How long cutovers actually took, how many times the three-month reconciliation clock restarted, and what the parallel period cost.

Rescues

Stalled implementations we were brought into, what was actually wrong, and how many we could not save. Twenty-seven of forty-one recovered.

Why there are no logos here

Two reasons, and the second is the honest one.

First, most of our customers have not consented to being named, and several are explicit that they would rather not be. A finance systems change is not something most companies want publicised while it is in progress, and we are not going to press people for a logo release during an engagement.

Second, we do not have enough of them for a logo wall to be honest. A page showing eight logos implies a customer base of a certain size, and ours is smaller than that implication. We would rather say so than arrange the page to suggest otherwise.

A logo wall is a claim about scale. Ours would be a claim we could not support, so we have not made it.

What our customers actually look like

US companies between roughly $5M and $150M in revenue. Heavily weighted toward services — professional services, agencies, software and SaaS, MSPs, staffing — with a smaller number in distribution, ecommerce, and property.

Almost none in manufacturing, because we tell manufacturers to buy Acumatica or NetSuite. Few with heavy international statutory obligations, for the same reason.

A meaningful share are integration-only customers who never moved their ledger, which we count as customers because they pay us and because that outcome is frequently the right one.

References, including the difficult ones

We will connect you to a customer of comparable size and shape. That is standard and every vendor offers it, so it is worth saying what we will do beyond it.

We will also connect you to an engagement that went badly. Ask for it. We have had migrations where the reconciliation clock restarted twice and pushed a cutover by a quarter, and a rescue we could not save. Those conversations tell you considerably more than a reference who is pleased with us.

On our own guidance for choosing a vendor, we tell buyers to ask every candidate for two references whose projects overran, and to weight the reluctance to provide them. It would be incoherent to publish that and then refuse the same request.

What we will not do

  • Publish a customer name without written permission. Ever, including in a factual list.
  • Use round-number claims. “Reduced close time by 50%” without a base, a method, or a sample size is a marketing figure. Our outcomes pages state the base.
  • Show a single best case as typical. Where we quote a result, we say where it sits in the distribution.
  • Pay for a case study or a review. No incentives, no gift cards, no discounts in exchange for a quote.
This page will change

As customers consent to being named, they will appear. What will not change is the rule about round numbers without a base, or the offer to connect you with an engagement that went badly. If you are reading this in a year and it still says “no logos”, that is itself information worth having.

Questions

Common follow-ups.

Why no customer logos?
Most have not consented, and we do not have enough for a logo wall to be an honest claim about scale. We would rather say that than arrange the page to imply otherwise.
Can we speak to a customer?
Yes, of comparable size and shape. We will also connect you to an engagement that went badly if you ask, which is the conversation worth having.
Do you pay for case studies or reviews?
No. No incentives, gift cards, or discounts in exchange for a quote. Incentivised reviews are widespread in this category and we do not participate.
How many customers do you have?
Fewer than the incumbents we compete with. Our benchmark research draws on 23 customers running agent workflows continuously, which is a reasonable proxy for the order of magnitude.
What if the reference says something bad?
Then you learned something useful before signing. That is the point of the exercise and it is why we offer the difficult ones.

Ask us for the one that went badly.

We tell buyers to demand difficult references from every vendor. It would be incoherent to refuse the same request.